Last Friday, a KLM Boeing 787 landed at Amsterdam Schiphol Airport with a noticeably modified colour scheme.
The 787-9, registration PH-BHI, landed in the Netherlands around five o’clock in the afternoon after a flight from Shannon, Ireland. The Dreamliner was painted there in the airline’s recently modified colour scheme. Simultaneously, a change was also made to the KLM logos on the aircraft. The well-known crown is no longer visible on the aircraft. Also, the text ‘Royal Dutch Airlines’ is missing. Finally, the Dutch and European flags next to the registration have been removed.
The simplified colour scheme appears to be the new corporate identity of Asia, a subsidiary of KLM. Though, the 787 could possibly receive the already known “Asia” livery in a later stage as well.
Nieuw gespoten PH-BHI Boeing 787: Zoek de verschillen
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The “Asia” brand has already been getting less visible in recent years. Previously, a Boeing 777-300 was stripped of the Asia livery. Currently, one 777-300 and seven 777-200s are still flying in the original KLM Asia paint scheme. Apart from the PH-BHI, the company’s Dreamliners all carry the standard corporate identity.
KLM Asia
KLM Asia was founded in 1995 as a response to tightening policy over Taiwan by the Chinese Communist Party in Beijing. The CCP ruled that airlines flying into Taiwan were no longer welcome to mainland China. In order to circumvent this, KLM and many other airlines decided to found a totally new subsidiary. Though, most of the airlines have now abandoned their subsidiaries as policies have been loosening again, KLM is still holding on to its Asia subsidiary.